AMSTERDAM, December 10 - When HPE Growth first partnered with Tiqets, the company was already redefining how travellers accessed cultural experiences. Founded in 2014, Tiqets set out to simplify the process of discovering, buying, and using tickets for museums, tours and other attractions. Over the years, it has built a ticketing solutions platform connecting more than 4,600 attractions in 1,300 cities across over 62 countries, providing seamless, last-minute,mobile-enabled access to +50 million travellers worldwide.
The company’s B2B integrations and online booking engine ensure real-time connection to venue inventories, delivering skip-the-line experiences and a consistently high-quality customer journey. Supported by a team across Amsterdam, Barcelona, New York, Paris, Rome, San Francisco, and Vienna; Tiqets has scaled efficiently while expanding its international footprint.
The journey was not without challenges. The Covid-19 pandemic disrupted global travel, yet Tiqets navigated the crisis with resilience and focus, emerging stronger and better positioned to capture the recovering travel market.
Frederic Huynen (Partner HPE Growth)
“Tiqets has built an innovative tech platform that simplifies access to cultural experiences worldwide. Since 2014, the company has connected over 4,600 attractions across 1,300 cities in more than 62 countries, delivering a seamless, high-quality customer experience through single API business integrations.
At HPE Growth, efficient, disciplined growth is at the core of every investment we make. We are proud to have partnered with Tiqets throughout their journey, supporting international expansion, operational scale-up and platform innovation. Navigating the challenges of Covid the team emerged stronger while exemplifying the power of focused execution.
It is particularly impressive to see another European company, nurtured from growth stage, become a category leader and now be acquired by a leading US player, reinforcing Europe’s ability to produce global market leaders. This milestone is a testament to Tiqets’ vision, leadership, and the enduring impact of smart, efficient growth.”
Alfonso Paredes (President B2B Expedia Group)
“The Tiqets integration is a key step toward our vision to build the most comprehensive, global travel solution powered by our expanded APIs, across activities, air, car, and insurance. Tiqets capabilities fit seamlessly into our ecosystem, enhancing the offerings and value we deliver to partners and travellers. Their expertise in experiences complements our strengths in scaleand technology, enabling us to accelerate innovation and unlock new growth opportunities.”
The acquisition by Expedia Group marks a defining moment in Tiqets’ journey, validating its position as a global innovator in travel experiences and the success of its scaling strategy. For HPE Growth, this milestone exemplifies our commitment to backing ambitious, category-defining companies — providing the capital, operational guidance, and strategic support that transforms potential into market leadership.
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Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, Expedia Group™ helps people experience the world in new ways and build lasting connections.
Expedia Group’s three flagship consumer brands are Expedia®, Hotels.com®, and Vrbo®.Its B2B business delivers industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travellers. Expedia Group Advertising helps partners extend their reach and connect with travellers across its travel sites and a broad range of off site channels through its travel media network. For more information, visit www.expediagroup.com
Tiqets is one of the world's leading online booking platforms for museums,attractions, and experiences, available in over 60 countries, more than 1,000 cities, and 17 languages. Since 2014, Tiqets has been on a mission to help millions of travellers find more ways to culture and visit the best experiences at their destination. For more information, visit www.tiqets.com
Established in 2009, HPE Growth is an established sector specialist pan-European growth equity firm. Focused on investments in early to mid-stage digital technology companies throughout Europe. For more information, visit www. hpegrowth.com
